April 24, 2018

When sites like FigleavesBare Necessities, and HerRoom began selling lingerie online, many experts predicted that they were doomed to failure. “No one,” they reasoned, “would ever buy something as personal, intimate, and expensive as lingerie without first seeing it in person.” A decade or so later, those experts have been proven wrong, but many women are still understandably reluctant to purchase lingerie anywhere other than their local mall or outlet store.

Subscribe